About
Background
Before starting the James Smith Academy fitness app in 2017, I spend a couple of years building websites and systems for personal trainers to help manage and automate their businesses.
For the last decade I've been building and scaling a fitness technology platform (jamessmithacademy.com) to over 700,000 users — managing infrastructure, leading teams of 30+, and making technical and business decisions that impact the P&L.
I'm now focused on local projects in the Highlands and Goulburn — applying that experience to help regional businesses solve problems and grow.
My take on AI
AI is a great tool for businesses. It helps helps them to solve problems and developer software/systems faster. However, you still need a middleman between you and the AI who has real world experience building a business and software/systems. Knowing how to use AI to build software/systems is a skill in itself. The main benefit of AI at the moment is that is dramatically reduces the cost of development!